What was the main thing he did differently with his second business? This looks like a contradiction but as you will see in the case of Norm’s second business, the culture you create with the “keep it forever” mentality is what actually makes the business more sellable. Build your business as if you’re going to keep it forever, but at the same time, build the business as if you need to sell it tomorrow.You want to build a profitable business, not just a high volume business. Don’t get hung up on a sales revenue target.If you want to expand your own empire, don’t pledge the assets from your cash cow to the new risky venture."If we blame others or outside forces for what happened, we’re destined to make the same mistakes over & over again.” Norm was crystal clear that even though there was a change in the marketplace and a variety of external factors, it was up to him to take responsibility and not to slip into the “Groundhog Day Syndrome” as he called it. What are the lessons we can learn from Norm’s first business?
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